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In this latest installment of our Association Executive Guide Series, learn how your sponsors’ marketing objectives are changing and how you can optimize your sponsorship programs to meet sponsors’ evolving needs.
In today's fast-paced healthcare environment, our company leads with a comprehensive platform that integrates efficient learning and audience management solutions, serving as your partner to enhance engagement, reach broader audiences, and amplify the impact of your educational content for the healthcare community.
Explore how event tech software can keep you ahead of the curve this year. This detailed report provides insightful analyses into industry trends, practical solutions, and real-world examples to help elevate your next event to new heights.
A 30 second spot on the Super Bowl costs $7 million. You can target your members and prospective members for a couple of thousand. In this podcast we will introduce you to Connected TV advertising.
Check out this success kit to learn how Artificial Intelligence can help your association stand out from industry competition and revolutionize your staff and member experience.
The ability to deliver timely educational information that rises above the noise is central to an association’s value proposition. Learn how the National Association of Enrolled Agents uses its online Resource Library with real-time data analytics to zero in on content that connects — and a recurring monthly stream of non-dues revenue along the way.
MGI is pleased to share the results of our 2023 Membership Marketing Benchmarking Report. This year’s report highlights the strategies and tactics that have produced powerful rebounds in association membership results.
The State Bar of Texas needed a new program for its sponsors beyond banner ads on its website and newsletters, one that would provide advertisers with year-round business development opportunities. Here's how they did it, while enhancing member value without straining its internal resources.
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